Local Licks: Season by Season (podcast + contest)Jul 13th, 2012 | By Cecilia | Category: Featured Articles, podcast, the show
John Lash has had an interest in food his entire life, but that interest goes beyond what he puts in his own belly.
He runs Farm to Table, a produce delivery company that specializes in locally grown seasonal food, which he distributes to area restaurants, schools and other commercial interests.
I met John at his south Austin warehouse in late spring, 2012. He told me he has always enjoyed good food. In fact, visiting farmers markets was a highly anticipated weekly activity….and after hearing a story on NPR, something clicked for him, and his food-centric avocation quickly evolved into his occupation.
John said: “I was driving one day, wondering what I was going to do with the rest of my life, and I heard a story on the radio about a man in Michigan doing something similar to what I’m doing now. So, I bought a ticket to Michigan, and shadowed him for three days.”
That three days was all it took to convince John Lash that a business, as a middleman between Texas farmers and restaurants, was for him. “I realized there was a missing piece in the food puzzle here. I knew restauranteurs who said they’d love to use locally grown produce, but found it not easily accessible. And farmers told me they’d love to get their produce to restaurants, but didn’t have the resources to do so.”
So, this one time marketing and design director with the Austin-based Calendar Club, cultivated an opportunity created by the local food movement. When it comes to what constitutes locally grown food, however, mileage may vary. For John, it’s an approximately 115 mile radius around the city, with a few exceptions: sweet potatoes from East Texas, apples form the Panhandle and citrus from the valley.
Getting a foothold into the marketplace didn’t happen overnight, but it did happen just as the public’s seemingly insatiable interest in all things local started gaining momentum. That momentum continues, and John Lash and Farm to Table will be there to help meet the demand.
ENTER FOR YOUR CHANCE TO WIN A $25.00 GIFT CARD TO AN AREA RESTAURANT
Good food is all around, and when it is locally grown, that makes it even better. Several restaurants that get local produce from John Lash’s Farm to Table, were kind enough to supply us with gift cards to give away to you. The restaurants include: Parkside, Olive & June, The Backspace, 34th Street Cafe, Blue Star Cafeteria, and Gusto Italian Kitchen + Wine Bar.
To be eligible to have your name included in the random drawing for the cards you MUST follow the rules below.
RULES of Eligibility:
- Must be 18 years old to enter.
- Open only to people living in the Austin, Texas Metro Area.
- Entries must be received by 6 p.m. CST Monday July 16, 2012 to be eligible for the drawing.
- Must leave a comment below telling us why you currently eat locally sourced food (even from your own garden), or why you are interested in giving locally grown food a try.
- Comments that do not meet that criteria will not be entered into the drawing.
- Only one entry per person | household | IP address.
- Must include your full name and valid email address to be eligible for drawing.
- Only entries from people who have not won anything from Field & Feast in the last three months are eligible to win.
- Winners will be selected at random using random.org, after 6 p.m. CST Monday, July 16, 2012.
- SIX winners will be selected to win one gift card each. Winners will be assigned cards randomly, and may not choose which restaurant card they receive.
- Each winner will be contacted by the show’s producer via the email address provided when entering contest to arrange mailing of the winner’s gift card. Ensure that the email address you provide is free of typos. Producer is only responsible for her own typos–not yours.
- In the event a winner does not claim their gift card by 6 p.m. CST Monday, July 23, 2012 — by replying to the producer’s email — they forfeit their claim on the card, and producer will contact the next eligible contestant, and offer them the card. If the next eligible contestant does not respond to the producer’s email by 6 p.m. CST, Monday July 30, 2012, they also forfeit their claim on the card, and the card will not be offered again. Be sure to check your bulk/junk folder in case your email client filters producer’s email.
- Email the producer with any questions about the contest at email@example.com.
- Producer is not responsible if a winner’s gift card gets lost or damaged in the mail.
- SUBMITTING A COMMENT BELOW INDICATES YOU HAVE READ, UNDERSTAND, AND AGREE TO THE RULES.
NOTE: These comments are monitored, so don’t fret if you do not see your comment for several hours. It will be time stamped and counted if it meets the deadline and eligibility requirements.